This Standard Operating Procedure outlines the full strategy and scripting for cold call outreach by Auto Spot representatives to convert hail-damaged vehicle leads into appointments. It includes detailed call scripts, value propositions, objection handling, and qualification processes, ensuring a consistent and persuasive approach to customer engagement.

The SOP also covers data collection, CRM logging (GoHighLevel), performance metrics, FAQs, and escalation paths. Designed as a sales playbook, this guide supports both new and experienced reps with proven tools to increase appointment rates and close high-value repair deals under Auto Spot’s $0 Out-of-Pocket model.